Overview

The Dalí Museum is entering a pivotal new chapter, building on its legacy as a global center for art, innovation and education and increasing our capacity to serve the community and the world. This transformative physical expansion will allow The Dalí to deepen engagement with Salvador Dalí’s work, advance groundbreaking interdisciplinary programming and create more inclusive, inspiring spaces for learning, dialogue and connection.

Rooted in Salvador Dalí’s belief that the world cannot be accurately seen from a single perspective, this expansion will unlock new possibilities for creativity and human understanding. It will reinforce The Dalí’s role as a cultural anchor for St. Petersburg, a leader in immersive and digital experiences and create a campus where curiosity, imagination and empathy thrive for generations to come.

Modern building with a beige brick facade, decorative rocks, palm trees, and a cloudy sky in the background.

From the Director

Two young girls smiling and holding hands in front of a framed landscape painting in an art gallery.

Why This Expansion Matters

This expansion comes at a moment of extraordinary opportunity. Demand for The Dalí’s collection, educational programs and immersive experiences continues to grow, while audiences increasingly seek meaningful, participatory experiences. The expanded Museum will allow The Dalí to welcome more visitors, serve more students and educators, host deeper community conversations and push the boundaries of art and technology—ensuring that Dalí’s legacy remains vibrant, relevant and accessible in a rapidly changing world.

Projected 10-Year Impact

Skyline of a city with high-rise buildings across a body of water during sunset, with colorful clouds in the sky.
Palm trees in front of a modern building with a rounded glass and concrete exterior during sunset, with a crescent moon visible in the sky.

4.9 million visitors expected

Pink hotel building with a tall center tower, surrounded by palm trees, manicured lawn, fountain, and pathways under a blue sky.

$1.9 billion total economic impact

A woman showing a photograph to a group of children at an art museum, with colorful paintings hanging on the white wall behind her.

1.3 million overnight stays expected

10x more education space

* Visitor profile data by Destination Analysts, 2018-2022; Economic impact projections by Research Data Services, Inc., 2022

“The Dali Museum is a world-class cultural treasure and powerful economic driver that attracts visitors from around the globe and fuels our local economy here in St. Petersburg. We know that investing in arts and culture—in museums like The Dalí—strengthens St. Pete’s identity as a City of the Arts, while creating jobs, boosting tourism and enhancing the quality of life for all residents.”

— Mayor Kenneth T. Welch, City of St. Petersburg


"This expansion represents exactly the kind of strategic investment that strengthens Pinellas County for generations to come. The Dalí Museum is not only a world-class cultural institution, it is a powerful economic driver and community asset. By reinvesting visitor-generated dollars into projects like this, we are supporting local jobs, strengthening tourism and ensuring that arts and innovation remain central to our region’s future.”

— Kathleen Peters, Pinellas County Commissioner


"The Dalí Museum is a cultural engine for this community and a cornerstone of St. Petersburg’s global identity. Investments like this strengthen the identity that defines our region and attracts visitors from around the world.”

— Brian Lowack, President/CEO, Visit St. Pete-Clearwater